Thursday, January 26, 2006

ADDY Award Winner!

(click on image to enlarge)

(click on image to enlarge)

(click on image to enlarge)

The images above, illustrated by yours truly, are just a few of the POS elements from the surf project I worked on at the end of 2005. This was the first project I got when I came back to Integer from my short working stint at another advertising agency. The images are a combination of photography, vector art and photoshop. These were created for a regional program for the electronic point of sale (ePOS) our company creates and provides for our client. This campaign just won a Silver ADDY Award! This winning entry will be forwarded on to the national ADDY Award competition.

The AAF: American Advertising Federation accepts entries for the ADDY awards once a year. The ADDY awards are unique among all advertising creative competitions. It is the only competition that includes three rigorous levels of judging:

Entries are first judged at a local level through competitions organized by more than 200 ad clubs affiliated with the AAF.

Local winners then advance to 14 regional competitions.

Finally, regional winners advance to the national/international finals.

It is nice to see all of our hard work pay off.

I want to say congratulations to my team.

Trip to Japan countdown: 7 days


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