Thursday, February 15, 2007


original sketches
(click on image to enlarge)

final board illustration #1
(click on image to enlarge)

final board illustration #2
(click on image to enlarge)

Well, my two snowboard designs are finally out and available for you to WIN at your local pub, tavern or bar near you. I concepted and illustrated both of these designs for the 2006 Coors snow program.These were a lot of fun and a challenge for me to do. I have worked on many of the past Coors snowboard designs, but this was the first time I was able to go from my concept to final illustration. My Art Director on the project was out of the office for a week because his wife was having a baby. I was asked to step in and take on the dual roles of Art Director and Illustrator.

We had originally went after "Studio No.1" (Shepard Fairey) to do all of the illustration for the 2006 Coors snow campaign and my only responsibility would have been setting up all of the art and making sure that it would fit all of the different dimensions for the POS, Merch, and Perm elements that we had sold to the client. Due to some very long legal issues and really bad timing, plus diabetes and an eye with a busted blood vessel (long story....), I ended up with the responsibility of illustrating the snow program with a now terribly tight deadline.........

(click on image to enlarge)

Above is the original version of the "Ram" snowboard before all of the client changes. For some reason I really like the look of this board compared to the final version. I like the organic look, the choice of colors, and the technique in which I rendered the art. I still think the "Ram" board is nice, I am just partial to the original concept.

So, after many long hours of design, illustration, and client revisions, we ended up with some really cool art and a very successful program. Let's hope that the snow program next year goes a little smoother, but is equally as successful.

Please remember to always buy Coors products.



Anonymous said...

hi i won the black and white snowboard with the ram head on it and was wondering how much it is worth.

Ratcrtur said...

the board is only worth what someone is willing to pay you for it. Ebay is probably the best place to find out the current going price on the Coors snowboard.