HOOTERS 2

(click on image to enlarge)

The Holiday issue of Hooters Magazine has just come off the press and into your local Convenience stores. This is the second ad I have drawn in this series. I am not really sure how many of these I will be illustrating... At this moment, I know there are at least two more to come. One is already finished and I will be starting the next one this coming week and hopefully finish before Christmas break. I have been able to illustrate these ads about 2 months ahead of publication deadline. This has been nice for me because I am not being forced to have to get the illustration completed in an unreasonable amount of time. I actually get to take some time and do a reasonably good job. Which is a very rare thing in this business.........
On this illustration, I had fun experimenting with the way the background interacted with the foreground image. Making marks that helped define certain elements while also helping with the composition. When I was presented with the concept of the ad, I wasn't really sure what I was going to do for the backgound... but I knew that it needed to convey a more organic feel than doing something that was a computer effect. I need to still convey that "hand done" quality even though I do all of the work on the computer and I also need to make sure that the background does not overpower the foreground image.
The only direction I ever really get from Coors Light when I do these ads is that I need to convey a sense of cold throughout the illustration. I mainly try and do that with the hue of the overall image. I could illustrate "is it cold in here? " visual cues in the illustration but then there would be major problems getting the illustration approved by our legal department.

Please remember to always drink Coors products.

Jack

On another note, it is hard for me to believe that I have been posting to this blog for just over a year now......... 39 total posts over 365 days. That is 0.10685 posts a day.......not a very good ratio over the course of a year...... I guess I am looking at the quality of posts not the quantity to make this a successful blog..... yeah, that's it.