I was archiving some images on my computer last week and I ran across these ads I had created for Coors Light. These ads ran last year in newspapers in the Northwestern region of the United States. These newspapers are very similar to the Colorado based newspaper "Westword".
I was art directed to illustrate these ads with a looser drawing style and to try and capture the energy that is present at a rock concert and the energy and the experience while snowboarding. All of these ads presented a challenge for me since they were all going to run in a few different newspapers at different sizes and formats. I had to illustrate all of the elements separately and then combine them together in Photoshop. Doing this makes it easier to move the elements around to create a stronger design and to communicate the idea in the best possible way given the size and format restrictions.
Enjoy,
Jack
(click on image to enlarge)
(click on image to enlarge)
(click on image to enlarge)
(click on image to enlarge)
(click on image to enlarge)
